Media Façade Systems

Architecture tends to use media façades more and more as a stylistic feature. What used to be applied to façades after construction more in the way of a blemish is now part of the planning process.

The term Media Façade is often associated with over-dimensional screens and animated, illuminated advertising, and places like Times Square, the Strip in Las Vegas and Hong Kong are trailblazers for this media architecture. The façade itself is dematerialized and turned into one huge advertising medium for sending messages. At the onset of dusk the building moves into the background and serves only as a backdrop for the light show which then becomes the main attraction. Media façades can evoke the most diverse emotions, from a big city feeling to annoyance at light pollution. They are also seen as tourist attractions, Pop Art or as eye sores.

Architecture tends to use media façades more and more as a stylistic feature. What used to be applied to façades after construction more in the way of a blemish is now part of the planning process and offers new scope for visionary design which coined the term ‘Mediatecture’. Here we are will introduce the most significant ideas, projects and products.

Laasena Special software analyses the moving images of advertising spots on the LED screen and generate a colour reflection with reverse projection technique onto the curtains. This results in a smooth transfer from LED screen to façade ‘screen’. Even though the resolution of the installation on the façade is low compared to that of the LED screen both are seen together as a complete installation, with the brain seeing the coloured areas as part of the advertising film. LED Façades For Purely Architectural purposes, as part of the building shell, has produced a number of new products.

At Laasena Give Complete Solutions For Media Façade.